I recognize that I may at some point max out on Vitamix-today’s frozen-kale-on-fresh-kale blend pushed the limit of what a banana can camouflage. My diet of green liquids is making me feel not just healthy, but virtuous, as if reducing my food to tiny pieces somehow makes me a morally superior version of myself-and if that sounds ridiculous, I challenge you to take a sip of my ginger-spinach-pineapple concoction and tell me you haven’t been changed. It’s now been more than a month since that woman shouted her Vitamix endorsement to me across the exhibit hall floor I feel so liberated from conventional food and beverage preparations that if I saw someone carrying a Vitamix box, I’d probably also feel the need to chime in. (Perhaps because of this, I also did not lose any weight-it turns out that turning solids into liquids does not evaporate their calories.) Rather than feel deprived during the experiment, I felt strangely satiated any time I got hungry, I just made myself another drink. Instead, I woke up feeing excited about what smoothie I would have for breakfast. Vitamix products are sold in 130+ countries around the world. It employs more than 700 people, most at its Northeast Ohio headquarters and manufacturing facilities. Vitamix has been based in Olmsted Township, Ohio, since 1948. The strangest thing was that by the fifth day, by which point I had consumed at least 20 Vitamixed smoothies and soups-and by which point my husband revealed that I’d served him so many blended liquids that he had dreamt about my Vitamix-I was not desperate for the experiment to end. Vitamix manufactures blenders for consumers and for the restaurant and hospitality industry. Eager to gain her approval, I whipped up some strawberry sorbet instead. When my mother, a former nurse, refused my blueberry-kale smoothie on the grounds that it looked like bile, I felt as if she were rejecting my new boyfriend. At first I doubted the number myself, but within three days of ownership I had made smoothies for my in-laws and husband, endorsed the machine to my office manager, raved about it to friends, and invited my parents over specifically for a Vitamix-themed lunch. Holly Hacker, Vitamix’s director of direct sales and customer experience, says this number was so high that the researchers insisted on double-checking the data. When the Vitamix company commissioned a consulting firm to do an online market segmentation study in 2009, it found that of 393 Vitamix owners polled, each person had recommended the Vitamix to 13.4 other people. Droopy chard? Blend away! I began to use the Vitamix almost like a garbage disposal, the main difference being that I drank what it produced. As I gained confidence, I began straying from the official Vitamix recipe book, tossing in any piece of partially wilted produce that happened to be in my fridge. I chopped vegetables (on lower speeds, the Vitamix can also work as a food processor). I blended watermelon lemonade for a barbecue. I made hummus in the Vitamix I ground almond butter.
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